"After a young designer realizes that a surfboard – which he crafted from thousands of littered cigarette butts picked up off California beaches – could captivate the eyes of millions across the globe, he decides to use it as the impetus to do something more. The Cigarette Surfboards become a platform to spark ocean stewardship and the symbol of a campaign to hold Big Tobacco accountable for their toxic, plastic waste. Surfing is the medium, but the message is universal."